HAVE YOUR TEA AND DRINK IT TOO: Pinky Up Launches in Kroger

Seattle, WA 9/15/2016 

True Brands announces the launch of Pinky Up, a new brand that offers a fresh, fashionable, feminine take on tea and tea accessories. Beginning September 15th, the brand will debut in 190 Kroger stores in the Western and Southern United States as well as in select independent retailers nationwide and online at pinkyuptea.com. 

Pinky Up is different from other tea companies because it offers delicious dessert flavors that help customers stave off those afternoon cravings as well as fashion-forward accessories that help customers drink tea in style. Loose leaf teas come in flavors such as Tiramisu and Chai Latte, and can be brewed using the brand’s rose gold accented tea pots, infusers, and travel tumblers.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Tiffany Southworth at 206-209-5520, email tiffany@truebrands.com, or find us via social media @pinkyuptea.

About True Brands 

True Brands is a privately-held company that encompasses ten lifestyle brands, including Blush, Collins, Host, Foster & Rye, Pinky Up, True, True Zoo, Twine, Revel Paper and Viski.  From its humble beginnings in the founder’s garage, the company has grown into a market leader in the beverage ware category, working with over 20,000 retailers nationwide and abroad.